How would you like to know what not to do when you start a brand?
Believe me, there are many mistakes to be made when creating, launching and running your brand. All of them are important learning curves, although I’m going to help you skip over some troublesome branding mistakes, I’m also going to encourage you to tell a strong brand story from the start. So without further ado, let’s jump in my list of top four branding mistakes to avoid.
1. Not focusing on your story.
A brand is so much more than a logo or color scheme. It’s important to realize at the start that you want your audience to form an emotional connection. Focus your efforts on developing values as well as a brand story. This will eventually cause something I like to call “the aftertaste effect” once people start relating with your brand.
Ask yourself “what do I want people to feel or associate with my brand once they’ve experienced it? What do they say about it?” more importantly, what do you want them to feel or remember? and that’s the message you focus on.
Keep cosmetics simple and easy to maintain, rather spend your energy on building a strong and memorable experience.
2. Not using a professional.
I get it, we all like to think we can do something if we watch a few education Youtube video’s (Although, there’s some quality content Youtube). Things like graphic design and brand identity can be extremely tricky and I would strongly recommend spending a bit of money once off to hire a professional.
There’s a reason designers and developers spend a lot of money on their education. They know what they’re doing and have the experience to back up all their methods and reasoning. Making use of a professional here will put you far ahead of your competitors and make it so much easier to grow your story from a strong brand image.
3. Don’t just dump all your content on social media.
We all know that in today’s age, only having a website isn’t nearly enough. People crave interaction, real human interaction.
You need to support your website with a strong social media standing. A lot of entrepreneurs do this, but they literally spam their social media with all the content they can produce. Remember, its quality over quantity and every social platform has a purpose, this requires specific types of content being published on the right platforms to maximize interest.
The other key faction about social media (any platform), is that it allows you to interact with your audience on a one on one level. I encourage you to take advantage of this because it builds character, relationships and heavily reinforces your brand story we spoke about in point 1.
4. Do not over-brand.
More does not mean better, especially not for your bottom line. Kepp things simple and easy to manage. Your brand is most effective when subtle and carries a strong message.
The biggest problem with going overboard with your branding and exposure is that it becomes impossible to manage. Hey let’s do Linkedin, Facebook, Youtube, Instagram, run a blog, ooooh have E-commerce, maybe put together some drop shipping, run Google Addsense, let’s not forget about e-mail campaign and weekly website updates. You see what I mean…
Apart from the troubles of managing all of this, you’re creating so many opportunities for brand inconsistencies, this is dangerous because it’s going to impact the brand story you’re trying to tell.
Rather focus on a very short list of social media or other platforms that will give your brand the strongest support. This will also free up a lot of time that you can spend on creating really high-quality content to post on those platforms.
Have fun branding warriors, go and get’em!